The #RespectTheWater campaign is the first ever multi-agency campaign of this nature, involving organisations such as RNLI, RLSS, RoSPA, HM Coastguard, Fire and Rescue Service, MPA and many more.
The campaign focuses on who to call if you see someone struggling in the water, reminding the public that for inland locations you should call 999 and ask for the Fire and Rescue Service, but for coastal locations you should call 999 and ask for Coastguard. The resources which have been created to support the campaign include, a new & impactful water safety advert which will be shown on ITV, together with targeted advertising in high drowning areas using catch up TV, outdoor posters and social media. There will also be a significant PR push to secure media coverage during the campaign to amplify these important messages to the public at the height of summer.
The campaign is:
The resources and campaign video for you to share can be downloaded from a new website – respectthewater.com, with free assets and multisectoral links to other campaigns and case studies.
When using social media to push out the advert clips or other resources, please use the hashtag #RespectTheWater and, also the global hashtag #DrowningPrevention
Over the coming weeks support the #RespectTheWater campaign, resources and safety messages with your employees and other stakeholders via company intranets, social media and employee communications.
Ask your colleagues to share these resources and messages with their friends and family.
The Mineral Products Association (MPA) is the trade association for the aggregates, asphalt, cement, concrete, dimension stone, lime, mortar and silica sand industries.